Power Bank Rental: best practices
1: Monetiation:
There are a variety of approaches to power bank rental depending on consumer awareness, monetization preference, and power bank supplier rules. Although many western power bank companies offer advertising services.
2: Non-returned batteries
Non-returned batteries represents a major revenue stream for power bank rental companies as the difference between cost of battery and the deposit amount usually significant. However it must be remembered that consumers must acknowledge the potential loss of a deposit and the conditions or deposit forfeit if the power bank is not returned. This is especially true in Europe where strict consumer protection laws remain in place.
3: ‘Tap and Go’:
As power banks first started to internationalise in 2020, many companies tried to encourage the use of H5 scan or QR code scan via and app to use power bank stations. However, the release of lower cost point of sale devices has increased the popularity of ‘tap and go’. See below for an example of ‘tap and go’.
4: Advertising:
Due to GDPR and new advertising watchdog rules, display advertising is becoming more more difficult. Athough many power bank rental companies are embracing advertising as a revenue stream, it’s important to remember that LED and static screens can also be used for brand reinforcement both for the power bank rental company and the venue owner.
5: Product placement:
Finally, product placement of the power bank station in a venue is such an important topic for power bank rental companies that a separate article has been published to examine the various location choices for power bank stations.
The success of power bank stations relies on several factors including cost, brand recognition, and most of -location. As a low cost, white labeled supplier, our stations are designed to maximize margin and adapt to varying use cases.