How to distribute power bank stations to bars and night clubs.
One of the enduring strengths of power bank sharing companies is the low capital requirements needed to get started.
However, one hindering factor facing western adoption of power bank stations is lack of consumer awareness. To overcome this, and to grasp the state of power bank sharing internationally, it is worth considering one scenario where power bank stations have flourished; bars and night clubs.
The factors that promote the need for power banks in bars and night clubs include:
Consumer pain point
Bars and night clubs present a unique environment for power bank stations. The need to find friends or order a taxi at 2am often coincides with a depleted battery. Our charging stations are purely ‘tap and go’, highly visible in dark surroundings, and most importantly - low cost.
2. Dwell time:
Bars and nightclubs enjoy particularly healthy customer dwell time and smartphone usage as a result of socializing over a long night. This further bolsters the need for power bank stations in bars and nightclubs
3. Revenue steam
Unlike public transport stations or hospitals, bars and nightclubs are keen to establish new revenue streams as inflation and alternative entertainment options challenge the traditional pub setting. By establishing a revenue share arrnagement with bars and nightclubs, power bank rental companies will be able to add new locations rapidly while bars and night clubs can generate recurring revenue, especially if the power bank is place near the door of the venue.
Conclusion
Ultimately, bars and nightclubs have proven to be ideal venues for power bank stations with mutual benefit accruing from the combination of consumer pain point and venue owner interest.
